There is no question that men have gradually become more fashion-conscious this decade and for good reason. Terms to describe this new type of male, many of whom are urban, were created, such as the word metrosexual – a word (one that grates some us!) most of us have probably heard by now unless you’ve been living in the mountains or a desert somewhere with no electricity. There is no shame in caring about your appearance, provided you don’t care about it obsessively. In which case, you may give off a vibe of vanity and self-conceit. But there’s more: some men have been wearing cologne for awhile, albeit perhaps not to the same degree or in as many numbers as women. Yet, a new wave of men has joined the existing group of cologne-wearers, and they’re wearing a particular kind of cologne. It’s pheromone cologne for men.


