In today’s society, beauty is perceived not only as a means to gain favor, but also as a status symbol. If you wish to be famous, respected, and wealthy, then you should be beautiful. There are many ways to gain beauty, but physical attractiveness is the most easily noticed, and most often appreciated. That’s why despite the economic recession, the beauty industry is booming. With new products being produced every day, the beauty industry has sought more ways of increasing its marketability. With the advent of scientific research on pheromones, the beauty industry asked the enigmatic question to the scientific community: “does pheromone advantage work?”
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